Job Title: Digital Marketing Specialist

Job Summary:
We are seeking a dynamic and experienced Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.

Key Responsibilities:

• Strategy Development: Develop and implement comprehensive digital marketing strategies to increase online presence and drive business growth.
• Content Creation: Create, manage, and oversee high-quality content for websites, blogs, social media, and email marketing campaigns.
• SEO and SEM: Execute and optimize all search engine marketing activities, including SEO strategies to improve website ranking and SEM campaigns to drive paid traffic.
• Social Media Management: Manage and grow our social media presence across various platforms by creating engaging content, responding to followers, and analyzing performance.
• Email Marketing: Design and execute email marketing campaigns to nurture leads, drive engagement, and support sales efforts.
• Analytics and Reporting: Monitor and analyze digital marketing performance using tools like Google Analytics, and prepare regular reports to inform strategic decisions.
• Ad Campaign Management: Plan, execute, and manage online advertising campaigns across platforms like Google Ads, Facebook Ads, and others.
• Market Research: Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
• Collaboration: Work closely with the sales team, design team, and other stakeholders to ensure cohesive marketing efforts.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: Minimum of 3 years of experience in digital marketing or a related field.
• Skills:
• Proven experience in developing and executing successful digital marketing campaigns.
• Strong understanding of SEO, SEM, and PPC strategies.
• Proficient in using digital marketing tools and platforms, including Google Analytics, Google Ads, and social media management tools.
• Excellent written and verbal communication skills.
• Creative and innovative thinking with a keen eye for detail.
• Ability to analyze data and derive actionable insights.
• Strong project management and organizational skills.

Preferred Qualifications:

• Experience with A/B testing and other performance metrics.
• Certification in Google Analytics or Google Ads.
• Familiarity with CRM software and email marketing platforms.
• Knowledge of web design and development principles.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a talented and passionate team.
• Professional growth and development opportunities.
• Flexible working environment.